Everything an optical dealer needs from a lens partner.
Whether you run a single shop or a multi-location practice, our dealer program is built around the things that actually move your business forward.
Competitive Wholesale Pricing
Stock from $0.59 per half-pair, custom RX from $9.99 — pricing built to protect dealer margins.
Fast Shipping
Stock orders ship in 1–2 business days. RX surface jobs deliver in 5–7 business days nationwide.
Dependable Production
Consistent surfacing quality with the digital precision and quality control your patients expect.
Personalized Support
A real person who knows your account — not a ticket queue. Sales support Mon–Fri, 11 AM–6 PM EST.
Premium Lens Options
Standard outlet materials plus the full Essilor / Varilux Comfort DRX and Transitions families on quote.
Scalable Ordering Solutions
Place one half-pair or a hundred — same pricing, no minimums, online order forms with live totals.
Open a wholesale account.
Tell us about your shop and we will get back to you within one business day.
Who qualifies
Independent opticians, optical shops, optical labs, and licensed eye care professionals. We do not sell directly to the public.
Documents you will need:
- Business license or resale certificate
- Shop name, address, and contact info
- Primary contact email and phone
Apply now
Ready to place your first order?
Browse the catalog and start ordering — your wholesale account approval can finalize in parallel.